WYNONNA JUDD ADDS PERSONAL TOUCH TO NEW PRODUCT LINE AT CRACKER BARREL OLD COUNTRY STORE®Lifestyle products include shirts, writing journals, cosmetic bag and wallets
LEBANON, TENN (May 10, 2010) - Multi-platinum Curb Records recording artist and best-selling author Wynonna Judd has found a new home for her creative talents: Cracker Barrel Old Country Store®. A special collection of retail products, personally selected by Wynonna, will be available at all Cracker Barrel locations starting May 24th. The products reflect the savvy and successful lifestyle of a woman who is recognized as one of country music’s most accomplished artists.
“I think that Cracker Barrel represents everything that the Judds stood for: family, food and fellowship. I love the rocking chairs and I feel really good when I go to Cracker Barrel,” said Wynonna. “When we talked about a Wynonna collection of retail products for Cracker Barrel, I wanted items that women would see as useful in their everyday lives. All of our selections are high-quality, too. It’s like my mother said, ‘do it right, or don’t do it at all’.”
Wynonna’s partnership with Cracker Barrel started as a discussion about an exclusive CD of her music, and the conversation quickly grew to include a collection of retail products that mirrors her personal tastes. Wynonna believes the products will be well-received by women who balance the responsibilities of family, careers and their own personal enrichment.
The Wynonna collection of retail items includes:
Shirts: a knit shirt with subtle sparkles and a jersey knit shirt with rhinestones
Mugs: a wonderful gift for Wynonna fans - perfect for coffee and conversations with friends
Journals/Notepads: beautiful keepsakes to capture heartfelt moments and quick thoughts
Clutch Wallets: a sleek and convenient option for carrying your essentials
Cosmetic Bag: a stylish and sturdy case for your make-up needs
Sunglasses: classic frames with rhinestone studs and lenses that offer 100% UV protection
“For years, Wynonna has shared her creativity and style through her songs and performances,” said Terry Maxwell, Senior Vice President of Retail at Cracker Barrel. “With this collection of retail products, Cracker Barrel has become a new stage for Wynonna’s incredible talents. We believe these items will resonate well with our guests who identify with Wynonna’s experiences as a mother and daughter.”
The arrival of Wynonna retail products coincides with the May 24th release of the Love Heals CD, an exclusive recording for Cracker Barrel which features many of Wynonna’s number one hits along with three tracks not previously offered for sale. Both Cracker Barrel and Wynonna are honored that the CD and other Wynonna retail products will support American service men and women who have been severely wounded in battle. Cracker Barrel will donate a portion of proceeds from the sale of Wynonna-related products to Wounded Warrior Project, a nonprofit organization that provides assistance to wounded service men and women.
Wynonna fans can now pre-order the Love Heals CD through the Cracker Barrel website (crackerbarrel.com). They can also register to win A Weekend with Wynonna in Music City Sweepstakes. The grand prize package includes a trip to Nashville to meet Wynonna and see her perform at the Grand Ole Opry®. The lucky winner will also visit many of Nashville’s top attractions. Pre-order and contest information can be found on the Cracker Barrel website (crackerbarrel.com).
About Cracker Barrel
Cracker Barrel Old Country Store provides a friendly home-away-from-home in its old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n’ dumplins as well as its signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.
Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, Tenn. and operates 594 company-owned locations in 41 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit crackerbarrel.com.
About Wounded Warrior Project
The mission of the Wounded Warrior Project is to honor and empower wounded warriors. Its purpose is to raise awareness and to enlist the public’s aid for the needs of severely injured service members, to help severely injured men and women aid and assist each other, and to provide unique, direct programs and services to meet their needs. WWP is a national, nonpartisan organization headquartered in Jacksonville, FL. To get involved and learn more, visit www.woundedwarriorproject.org
About Wynonna Judd
5-time GRAMMY Award winning artist, Wynonna Judd first gained fame as part of one of the most successful musical duos of all time, The Judds. On top of that amazing feat, she also holds multiple gold, platinum and multi-platinum certifications from the RIAA in excess of 30 million units sold for albums released throughout her illustrious 25-year career. In addition to her countless musical achievements, Wynonna became a New York Times best-selling author in 2005 with the release of her long-awaited autobiography, Coming Home to Myself, released in conjunction with her live CD and DVD: Her Story: Scenes from a Lifetime.
Wynonna recently announced she plans to reunite with her mother, Naomi, for a final Judds tour in 2010. She is also presently touring in support of her critically acclaimed seventh solo studio album, Sing: Chapter 1, an eclectic assortment of standards paying homage to all the different genres and songs that have formed the soundtrack to her life.
To learn more, visit www.wynonna.com
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