Thursday, September 16, 2010

Mountain Heart Teams Up with Vietti Chili for music and Chili

Search for mountain heart cdMountain Heart has teamed up with legendary Tennessee food company, Vietti Chili to offer up a limited edition Mountain Heart/Vieti Chili, just in time for football season!
Here is the recent press release:
Mountain Heart is very pleased to announce that they have been chosen as the next Vietti Vinyl Artist. This marketing initiative was developed several years ago by Nashville-based Choice Food of America to promote their all-natural Vietti Chili while partnering with outstanding Nashville based music artists in a unique branding awareness program which promotes both the artist and the Vietti brand.
Thru this special branding relationship, Mountain Heart will receive enhanced, targeted visibility thru non-traditional methods via grocery store shelves as opposed to the typical manner thru retail music retail locations. Working in conjunction with Vietti’s vast network of vendor partners throughout the Southeast, this partnership will help showcase Mountain Heart to a broad new audience thru visual placement directly on their cans of chili, tens of thousands of which will boast a full color photo and bio of the band along with a link to their web site. The band and their music is also exposed via the Vietti Vinyl web site link at
Leadership Artists, Mountain Heart’s management company is currently working with Choice Foods to arrange personal appearances at selected locations along the group’s tour schedule later this year. The goal is to continue to expose Mountain Heart to a diversified audience, something that is further supported thru the exciting new music Mountain Heart plans to release later this summer.
Since forming in 1999, Mountain Heart has done nothing short of revolutionize the way to play and present acoustic music. As one of the most highly awarded ensembles ever, this band and its members have amassed multiple awards and nominations and have also appeared on the legendary Grand Ole Opry stage over one hundred times.
Their musical virtuosity, unmatched energy, and keen sense of entertainment dynamics have helped them to forge a highly unique sound and stage show, appealing to a wide variety of musical tastes. Sharing the stage with such icons as Lynyrd Skynyrd, John Fogerty, Kansas, Alison Krauss, LeAnn Rimes, Travis Tritt, Brad Paisley, and Merle Haggard, Mountain Heart always makes an undeniable connection to an audience, leaving them begging for more.
Known as “the great tastin’ chili from Music City,” all-natural Vietti Chili has been manufactured in Nashville, Tennessee, since 1898. The Vietti brand is distributed through major grocery chains and independent grocery stores throughout the Southeast. Vietti formulations are original recipes that add variety to the chili category, while its packaging reinforces the Music City connection by promoting emerging musical talent through the Vietti Vinyl program.
Vietti Vinyl is the natural convergence of two powerful forces that are uniquely Nashville—its great food and its great music. Vietti Chili, as a beloved heritage brand for Music City, celebrates Nashville’s revered musical tradition by selecting the most representative singers, songwriters and bands—introducing them to a new audience in a non-traditional way, through our product labels and website.
Learn more about Vietti Chili and sample music from all Vietti Vinyl artists at
Vietti Chili is a brand of Nashville-based Choice Food of America.
The chili can be found in the following states at these fine aprticipating stores:
Alabama: Associated Food Centers, Food Center, Food Giant, Food Lion, Piggly Wiggly
Georgia: Kroger, Piggly Wiggly

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