Cracker Barrel and Montgomery Gentry Suuport Wounded Warrior Project

FOR IMMEDIATE RELEASE
May 18, 2009


CRACKER BARREL AND MONTGOMERY GENTRY SUPPORT WOUNDED WARRIOR PROJECT WITH EXCLUSIVE NEW CD PROJECT

For Our Heroes CD will provide funds for
wounded service men and women




LEBANON, TN. – Country music stars Eddie Montgomery and Troy Gentry know a lot about partnering to make some good sounds, and now they are joining with Cracker Barrel Old Country Store® and the Wounded Warrior Project on their newest CD, For Our Heroes. This 12-song CD features familiar hits like “Something To Be Proud Of,” and “My Town.” It also includes an exclusive new song, “One Of Those Days,” as well as four songs that have received only limited release previously. The CD will be available only at Cracker Barrel, and a portion of the proceeds from the sale of each CD will be donated to the Wounded Warrior Project, whose mission is to honor and empower wounded warriors.


“Eddie Montgomery and Troy Gentry are great artists to work with on this exclusive CD project,” says Cracker Barrel’s Vice President of Marketing Peter Keiser. “They have for a long time demonstrated their support of and appreciation for our country’s service people. That concern is aligned with Cracker Barrel’s multi-year support of the Wounded Warrior Project.” Keiser added that this CD recognizes that many of the popular restaurant concept’s guests are Montgomery Gentry fans who will be excited about this opportunity to enjoy this exclusive music project while supporting the efforts of the Wounded Warrior Project.


Eddie and Troy say they were pleased to work on this CD with Cracker Barrel because “we think it’s important to support the soldiers, the men and women who fight for us every day so that we can live in the freedom of this great country, the United States of America.”


For Our Heroes will go on sale at all Cracker Barrel locations on May 25th, but you can pre-order your copy, starting May 18th, at crackerbarrel.com. And from May 18th through May 31st, Cracker Barrel will double the donation to Wounded Warrior Project for every CD that is sold. T-shirts featuring the Wounded Warrior Project’s logo of a soldier carrying a wounded compatriot will also be on sale at all Cracker Barrel locations beginning May 25th. A portion of these sales will also be donated to the Wounded Warrior Project, helping them to ensure this generation of wounded is the most successful and well-adjusted in our nation’s history.


As part of this CD release, you can sign up for the Cracker Barrel sweepstakes to win some great prizes, including the Grand Prize of a trip for two to see Montgomery Gentry on Kenny Chesney’s Sun City Carnival Tour in Indianapolis, IN on September 19th. That prize includes two roundtrip airline tickets, two nights hotel stay and $200 in spending money. The sweepstakes also features three First Prizes of Copley guitars autographed by Montgomery Gentry. Enter the contest at crackerbarrel.com.


For Our Heroes is the latest project in an impressive collection of exclusive music available only at Cracker Barrel. It follows March’s release of Dolly Parton’s Collectors’ Edition of Backwoods Barbie and a number of exclusive releases in 2008 - November’s release of Bill Gaither’s Homecoming Hymns, the August release of Kenny Rogers: 50 Years, the July release of Ricky Skaggs’ The High Notes and the April release of Aaron Tippin’s He Believed. Over the last few years, Cracker Barrel has released exclusive CDs featuring Alison Krauss & Union Station, Josh Turner, Amy Grant, Sara Evans, and Charlie Daniels.

About Cracker Barrel
Cracker Barrel Old Country Storeâ restaurants provide a friendly home-away-from-home in their old country stores and restaurants. Guests are cared for like family while relaxing and enjoying real home-style food and shopping that’s surprisingly unique, genuinely fun and reminiscent of America’s country heritage…all at a fair price. The restaurant serves up delicious, home-style country food such as meatloaf and homemade chicken n’ dumplins as well as its signature biscuits using an old family recipe. The authentic old country retail store is fun to shop and offers unique gifts and self-indulgences.


Cracker Barrel Old Country Store, Inc. (Nasdaq: CBRL) was established in 1969 in Lebanon, Tenn. and operates 588 company-owned locations in 41 states. Every Cracker Barrel unit is open seven days a week with hours Sunday through Thursday, 6 a.m. – 10 p.m., and Friday and Saturday, 6 a.m. - 11 p.m. For more information, visit: crackerbarrel.com.