Collin raye Partners with Operation Kids To Offer Free Download

COLLIN RAYE PARTNERS WITH OPERATION KIDS TO OFFER FREE DOWNLOAD OF NEW SONG “SHE’S WITH ME” TO RAISE MONEY FOR CHILDREN FACING EXTRAORDINARY MEDICAL EXPENSES

Fairfax, VA (March 31, 2009) --- Country music star Collin Raye and Operation Kids have teamed up to offer a free download of Collin’s new song, “She’s With Me,” to anyone who donates $5 or more to Operation Kids to help children facing extraordinary medical expenses through their website (http://operationkids.org/collinraye/). After making the donation online, fans will be directed to click through to a special page where they will be able to download the track before it is available anywhere else. “She’s With Me” was recorded for Raye’s forthcoming album, Never Going Back (released April 28th on Time Life), and is an intensely personal, poignant song of unconditional love written by Raye for his severely neurologically ill granddaughter. This free download offer will run through May 10th.

Operation Kids is a non-profit organization that matches caring donors with qualified children’s charities and programs in the areas of health, education, safety and well-being. Operation Kids seeks to measurably improve the lives of children by identifying charities and programs most effectively addressing key issues.

Operation Kids will reward the metropolitan area that raises the most money during the campaign by contributing a portion of the proceeds to a local children’s health charity or program to help children in their own community.

“Operation Kids is an amazing charity in that they benefit SO MANY and in such different circumstances, not just limiting to one thing or another” says Raye. “And the lengths they go to to be accountable, assuring the donors of where the money goes and to whom,” he continues, “that in itself makes Operation Kids very special. Through them, so many children are helped. It’s a true honor and privilege to be associated with Operation Kids.”

“The song deeply touches everyone that hears it and from the beginning we wanted to work with Collin to bring Operation Kids some help for all their great work,” said Mike Jason, Time Life Senior Vice President Audio & Video Retail.

Collin Raye is one of country music’s most beloved stars, with four #1 Billboard country singles, 21 Top 10, four platinum albums, three AC hits, several CMA and ACM nominations and years of sold out tours. He will appear on the Today Show, the CBS Early Show and a number of other programs in early May to promote the release of Never Going Back. On his new album, Raye mixes up the laid back rock and folk of mid-seventies Southern California with country and rock n’ roll, creating a sophisticated and diverse album. Never Going Back evokes the spirit of the day when an artist could record an album and perform it just as it sounds in a smoky club or on a stadium stage. Recorded in Alabama’s historic Muscle Shoals, the album feels guided by the ghosts of the country, rock, blues and pop albums that the region cultivated throughout the 70s.

About Operation KidsOperation Kids is a trademarked d.b.a. of the OK Foundation, a 501(c)(3) non-profit organization dedicated to more effective giving. We manage donations that serve the needs of the Whole Child – their education, health, safety and well-being. Founded in 1999, the mission of Operation Kids is to support a community of children’s issues through qualified and measurably effective charities and programs. The “OK Charity” designation means donors can give with confidence and expect accountability and results. 100% of all donations go directly to programs. More at www.operationkids.org.
Blog: http://operationkids.wordpress.com
YouTube: http://www.youtube.com/operationkids
About Time Life
Time Life and the Time Life logo are registered trademarks of Time Warner Inc. and affiliated companies, used under license by Direct Holdings Americas Inc., which is not affiliated with Time Warner Inc. or Time Inc. Headquartered in Fairfax VA, Direct Holdings Americas Inc.'s history began in 1961 as Time Life a direct marketing division of Time Incorporated specializing in music and books. The business has been operated as a separate company since the mid-1970s when it relocated to Virginia, and has since grown to become one of the world’s largest direct marketers of audio and video products throughout North America, Europe and Australia. The Company has set the standard in the direct response industry by pioneering direct marketing techniques and building one of the most trusted and recognized brands in commerce. The Company now also sells its products through major traditional and non-traditional retailers around the world as well as via the Internet. The Company was sold in 2003 to private investors.

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For further information, please contact:Webster & Associates Public Relations Mary Michael / mary@websterpr.com 615-777-6995 x 23Kirt Webster / kirt@websterpr.com 615-777-6995 x 30
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