Tuesday, March 17, 2009

The Oak Ridge Boys Set To Perform on SXSW

For immediate release

Nashville, TN – The Oak Ridge boys are making a special appearance this week at Austin, Texas’ trendsetting South by Southwest (SXSW) Music Festival. They will perform on SXSW Live, a live television broadcast airing exclusively on DIRECTV’s original entertainment channel, The 101® Network. Broadcasting live in HD and 5.1 surround sound, their performance will air Friday March 20th at 7pm CST / 8pm ET.

“For the third year in a row, DIRECTV customers will be able to experience SXSW Live with a front-row seat and an exclusive look into one of the premier music festivals in the world,” said Eric Shanks, executive vice president of Entertainment for DIRECTV.

The broadcast will originate from updated state-of-the-art venue – the Lonestar Lounge - constructed from the ground up in the Austin Convention Center to host the exclusive SXSW Live performances on DIRECTV.

SXSW Live is produced through a partnership with the SXSW Music and Media Conference, Blaze TV (www.blaze.tv ) and DIRECTV

For more information on the SXSW Music Conference, please visit: http://2009.sxsw.com/music

For more information on SXSW Live, please visit: www.sxswlive.com

About The Oak Ridge Boys
The Oak Ridge Boys have one of the most distinctive and recognizable sounds in the music industry. Their string of hits includes the pop chart-topper Elvira, as well as Bobbie Sue, Dream On, Thank God For Kids, American Made, I Guess It Never Hurts To Hurt Sometimes, Fancy Free, Leaving Louisiana In The Broad Daylight and many others. They've scored 12 gold, three platinum, and one double platinum album, plus one double platinum single, and had more than a dozen national Number One singles and over 30 Top Ten hits.

The four-part harmonies and upbeat songs of the Oak Ridge Boys have earned them Grammy, Dove, CMA, and ACM awards and garnered a host of other industry and fan accolades. The Oak Ridge Boys continue to tour extensively, performing over 160 concerts each year. Every time they step before an audience, the Oaks bring three decades of charted singles to bear on a stage show widely acknowledged as among the most exciting anywhere.

About DIRECTV, Inc.
DIRECTV, Inc. (NASDAQ:DTV - News), the nation’s leading satellite television service provider, presents the finest television experience available to more than 17.6 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state-of-the-art interactive sports packages available anywhere. For the most up-to-date information on DIRECTV, please visit directv.com.

About SXSW
South By Southwest (SXSW) Music and Media Conference, taking place March 18 - 22, 2009, features a legendary festival showcasing more than 1,800 musical acts of all genres from around the globe on over eighty stages in downtown Austin. By day, the Austin Convention Center comes alive with conference registrants doing business in the Trade Show and partaking of a full agenda of informative, provocative panel discussions featuring hundreds of speakers of international stature. In its 23rd year, SXSW remains an essential event on the music industry calendar.
For more information, access our website at http://sxsw.com/
For Further Information Please Contact:

Webster & Associates Public Relations 615-777-6995Jeremy Westby / jeremy@websterpr.comKirt Webster / kirt@websterpr.comThe Brokaw Company (310) 273-2060Sanford Brokaw / brokawc@aol.com
DirecTV Contacts:
Paki Newell, Lauren Kelcher Darris Gringeri
The Lippin Group DIRECTV
323-965-1990 212-205-0882
pnewell@lippingroup.com dagringeri@directv.com

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